{"id":760,"date":"2026-07-02T09:53:50","date_gmt":"2026-07-02T09:53:50","guid":{"rendered":"https:\/\/estatecompassx.com\/blog\/?p=760"},"modified":"2026-07-02T10:02:24","modified_gmt":"2026-07-02T10:02:24","slug":"ratan-planet-kanpur-case-study","status":"publish","type":"post","link":"https:\/\/estatecompassx.com\/blog\/ratan-planet-kanpur-case-study\/","title":{"rendered":"Ratan Planet Kanpur &#8211; Case Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ratan Planet is a real estate project by Ratan Housing. It is located on Main G.T. Road, near IIT Kanpur, in Naramau, Kanpur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-1024x768.jpg\" alt=\"ratan planet kanpur\" class=\"wp-image-761\" srcset=\"https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-1024x768.jpg 1024w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-300x225.jpg 300w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-768x576.jpg 768w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-1536x1152.jpg 1536w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-2048x1536.jpg 2048w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-542x407.jpg 542w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-1084x813.jpg 1084w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-792x594.jpg 792w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-1230x923.jpg 1230w, https:\/\/estatecompassx.com\/blog\/wp-content\/uploads\/2026\/07\/DJI_0686-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">default<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We handled its full marketing. We ran the entire system, end to end. This included reels, ads, and YouTube. Here is what we did.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reels Production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We created reels for Ratan Planet. Each reel showed a different side of the project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We covered location, amenities, and lifestyle. This kept the content varied and fresh.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"R2 2\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/Pj23fZTGTrE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We shot every video with a clear goal. We wanted each clip to grab attention fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We kept edits short and punchy. Long videos lose viewers quickly on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also added simple captions. This helped the message land, even on mute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visuals did most of the talking. Good footage builds trust faster than words.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ads Management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We ran the ads for Ratan Planet. This included setup, targeting, and daily management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built campaigns using the reels we produced. This kept the content and ads working together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We tested different audiences. This helped us find the buyers who cared most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We tracked performance closely. We adjusted budgets and creatives based on real results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poor ads waste money fast. We stayed close to the numbers to avoid that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, this improved lead quality. It also kept the cost per lead in check.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube as the Deep Dive Channel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reels grabbed attention fast, but Ratan Planet needed more room to show its size. The project spans nearly 7 acres, with a golf course, senior citizen plaza, and towers rising 15 floors high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That scale does not fit into a 30 second clip. So we used YouTube to walk buyers through the full site, tower by tower, amenity by amenity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built out full tours of the golf course and the club areas. We also covered the location itself, close to IIT Kanpur and Kanpur&#8217;s airport, since proximity mattered a lot to buyers comparing options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Titles and descriptions were written around real search terms buyers use. Things like flat sizes, nearby landmarks, and possession status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We kept a steady upload rhythm instead of random bursts. Buyers who found one video often came back to check for more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connecting the Whole Funnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reels brought people in. Ads carried the momentum. YouTube closed the gap by answering the harder questions a buyer has before deciding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tower&#8217;s height or a floor plan is not something you sell in a caption. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It needs a proper walkthrough, and that is what the channel gave us room to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This structure meant no channel worked alone. Every reel pointed toward more depth, and every ad led back to the same consistent story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ratan Planet&#8217;s biggest asset was its scale and its location near IIT Kanpur and the airport. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our job was to make that scale visible, not just listed as a number on a brochure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reels sparked interest, ads carried it forward, and YouTube gave buyers the full picture before they ever visited the site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That combination turned a large, complex project into something buyers could actually picture themselves living in.ice.<\/p>\n","protected":false},"excerpt":{"rendered":"Ratan Planet is a real estate project by Ratan Housing. It is located on Main G.T. Road, near&hellip;","protected":false},"author":1,"featured_media":762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_page_reading_time":"","csco_page_toc_navigation":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"csco_post_video_bg_volume":false,"footnotes":""},"categories":[16],"tags":[20,28,30,29],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-study","tag-case-study","tag-kanpur","tag-ratan-planet","tag-ratan-planet-kanpur","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":2,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/posts\/760\/revisions\/768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estatecompassx.com\/blog\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}